OnePoint HR and Management Consultants

Job Detail

GTM - Marketing Manager/Trade Specialist GTM - Marketing Manager/Trade Specialist Sales & Marketing

 

 

 

 

 

Position Summary:

The GTM/Marketing Role works cross functionally as a Go-To-Market & Marketing Expert – partnering with Brand, Sales & Corporate Communications.

Principal Responsibilities:

  • Build, execute and optimize strategic digital campaigns across multiple channels and platforms for Home Electronics division,
  • Develop excellent working relationships with the Sales team.
  • Prepare, execute and improve plans on the Go-To-Market strategies.
  • Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email campaigns, events, webinars and more) to support B2C business unit;
  • Work cross functionally and with multiple digital agency partners to assist with building digital campaigns from start to finish;
  • Update marketing data, gather new business intelligence.
  • Utilize Google Analytics to monitor and analyze company website’s web traffic metrics and suggest solutions to boost web presence;
  • Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Assist with managing products on company website from product creation to monitoring and updating, as required.
  • Collaborate with internal teams and HQ to create landing pages and optimize user experience;
  • Build compelling presentations to present digital plans and results to senior team;
  • Work with our key partners & retailers on co-op digital marketing efforts, helping grow companies share of online voice,
  • Evaluate emerging technologies;
  • Provide thought leadership and perspective for adoption where appropriate.

Knowledge, Skills & Abilities:

  • Bachelor’s Degree.
  • 5+ years of relevant experience in GTM & Marketing (Strategy & Execution).
  • Strategic & critical thinking.
  • Ability to motivate and lead a team.
  • Proactive work ethics and open-mindedness.
  • Communication and 'people skills.
  • Planning and organizational skills.
  • Proficient use of Microsoft Office (Excel, PowerPoint, Word)

 

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