Job Detail
GTM - Marketing Manager/Trade Specialist Sales & Marketing
Position Summary:
The GTM/Marketing Role works cross functionally as a Go-To-Market & Marketing Expert – partnering with Brand, Sales & Corporate Communications.
Principal Responsibilities:
- Build, execute and optimize strategic digital campaigns across multiple channels and platforms for Home Electronics division,
- Develop excellent working relationships with the Sales team.
- Prepare, execute and improve plans on the Go-To-Market strategies.
- Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email campaigns, events, webinars and more) to support B2C business unit;
- Work cross functionally and with multiple digital agency partners to assist with building digital campaigns from start to finish;
- Update marketing data, gather new business intelligence.
- Utilize Google Analytics to monitor and analyze company website’s web traffic metrics and suggest solutions to boost web presence;
- Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Assist with managing products on company website from product creation to monitoring and updating, as required.
- Collaborate with internal teams and HQ to create landing pages and optimize user experience;
- Build compelling presentations to present digital plans and results to senior team;
- Work with our key partners & retailers on co-op digital marketing efforts, helping grow companies share of online voice,
- Evaluate emerging technologies;
- Provide thought leadership and perspective for adoption where appropriate.
Knowledge, Skills & Abilities:
- Bachelor’s Degree.
- 5+ years of relevant experience in GTM & Marketing (Strategy & Execution).
- Strategic & critical thinking.
- Ability to motivate and lead a team.
- Proactive work ethics and open-mindedness.
- Communication and 'people skills.
- Planning and organizational skills.
- Proficient use of Microsoft Office (Excel, PowerPoint, Word)