Our client a leading Advertising agency is looking for a Digital Marketing Executive.
The Digital Executive is responsible for the day to day support of the Digital Team Leader in the operational delivery of digital campaigns - working alongside the Digital Team, they help to ensure client objectives are understood, a high level of service provided, and client expectations are met.
The role requires a basic understanding of digital principles, how marketing campaigns work cross market, plus an analytical aptitude. It requires the ability to be highly motivated, numerate and articulate, both when speaking to vendors, writing documents and analyzing results.
The Digital Executive is responsible for producing schedules based on the communications brief, ensuring that the process is accurate and efficient. Working with the Planner/Manager, the Executive will help to develop the media plan, maximize value for clients and ensure activity is optimized.
Executes/monitors digital marketing campaigns and advertisements using various channels such as (Google Ads, Display Ads, SEO, Affiliate Marketing, Retargeting, Videos, searches etc.)
Monitors day-to-day performance of digital campaigns; ensuring that campaign objectives are met.
Estimating CPC, CPM, and overall CPA rates for use in campaign budgets and ROI analysis.
Identifying keywords to use in ads and website to increase response rates.
Leverage new technologies and digital marketing channels to increase traffic to our company’s websites to promote our products and services.
Manage digital agencies relationship, ensuring all projects are managed to brief and delivered on time and on budget.
Tracking campaigns activities to make improvements to the website development, campaigns channels, conversion rates and strategy based on a variety of data sources (Google Analytics, user testing, focus groups and other sources).
Fluent in English, Arabic is a plus
Min 2 years of digital experience in Advertising agency (Digital campaign planning & execution)
Consumer Electronic brand experience is preferred
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
Experience in setting up and optimizing Google Adwords campaigns
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram best practices
Understanding of SEO and web traffic metrics
Project management skills: You need to be good at handling time-sensitive projects and working to deadlines.
Experience with doing audience and buyer persona research
Excellent multitasking skills
Great interpersonal and communication skills
Preferred tool skillset experience:
Adobe Analytics (Web analytics)
Adobe Audience Manager (DMP)
Excel, SQL, Access
GTM, DTM (Tag manager)